Incepted in the year 1975, Maurice Lacroix is a prestigious Swiss watch brand headquartered in Zurich. The brand has effectively established a renowned identity in the world of watches. The Maurice Lacroix watches stand high for exquisitely blending the modern precision measures with high-end materials into the Swiss watch making traditions.
History of Maurice Lacroix
Maurice Lacroix - a premium Swiss watch brand from Zurich involved in the manufacturing of complex watch movements and distinct timepieces. Holding decades of experience, the brand occupies a top-notch position among the renowned watch manufacturers worldwide.
Since its beginning in the year 1975, Maurice Lacroix has been very persistent in producing innovative timepieces with enchanting features. Prior to its own establishment, Maurice Lacroix was involved in a production of private-label watches for its parent company, Desco. It was in the year 1975, that the enterprise finally took another dimension and launched its first watch in Austria. This occurred as a result of increased prominence and popularity of private label watches in the market. The impact was so widespread that in the year 1980, the company finally ceased the production for third parties and ventured its own brand, Maurice Lacroix.
Eventually, a year after its launch, Maurice Lacroix began exploring the Spanish markets. In the 1980s it established its first distribution unit in Germany. While continuing with its hard work and determination, Maurice Lacroix soon spread its presence in the international markets. In the early 1990s, the brand came up with its meticulously designed Masterpiece watch collection which promptly led to its growth in the global arena. With the introduction of precision and mechanical watches for men and women along with an excellent price-performance ratio and attractive designs, Maurice Lacroix headed towards a phenomenal growth. Additionally, to catalyze its success, in the year 1994 and 1995, it invested heavily on modernizing and expanding the assembly workshops in Saignelégier. The year 2001 was marked as a turning point of the company with its new CEO, Mr. Philippe C. Merk. Under his regime, the brand underwent many reforms and became an independent unit by parting away from its former parent company. Today, the Maurice Lacroix under its brand name houses some of the very beautiful and high-end mechanical watches. It's few of the most enticing collections comprise of – Masterpiece, Pontos, Les Classiques, Miros, Fiaba, and Eliros.
Famous ambassadors for the brand
Maurice Lacroix boasts a remarkable reputation worldwide and has been adorned on the hands of many high profile personalities. List of its admirers includes Australian world-class swimmer James Magnussen and basketball coach Lucas Mondelo. It has even inspired many great individuals from the world of cinemas including actor Ray Stevenson and Jamie Bamber. These famous personalities can be seen flaunting the stylish timepieces during their best times.
The Watch Collection of Maurice Lacroix provides a wide range of masterpieces that exudes the quality workmanship and unique designs. Though it's collection houses a number of timepieces, a particularly exclusive one of them is Maurice Lacroix Les Classiques Moonphase. So, let’s know more about this model:
Maurice Lacroix Les Classiques Moonphase
The Maurice Lacroix Les Classiques Moonphase watch truly depicts the beauty of the moon. Being inspired by it, the Maurice Lacroix watch showcases the night sky boasting a crescent-shaped aperture above 6 o'clock. The recent version of Les Classiques Moon phase watch is highly appreciated for exhibiting a graceful style.
The dial of Maurice Lacroix Les Classiques Moonphase consists of a beautifully designed moon phase disc which is embellished with a hue of blue color. The Silver and blue sky dial with stars, azurage finishings land are sure to land you in the night sky. Moreover, the luminous tips of the hour, minute hands and applied index hour markers provide a subtle yet mesmerizing look. The luminous material of the Maurice Lacroix watch perfectly matches the height of black printed seconds' track present along the perimeter of the dial. The dimensional chapter ring amazingly sits between the second's track and calendar days on the finely brushed silver sunray dial. Even the font that is used for printing the calendar days looks like it was hand-picked from thousands of options.
The Maurice Lacroix Moonphase comes in a fine brushed finish 40mm stainless steel case which is further adorned with a flared crown and recessed pushers. This case ensures a water resistivity up to 50m.
The Maurice Lacroix Moonphase watch is powered by a self-winding calibre ML37 which beats at the rate of 28,800 VpH. It deploys Incabloc Novodiac shock absorbers and an ETACHRON regulator. Moreover, the pushers provided on the side of the case makes it easier for you to correct the dates quickly. Though not in-house, still the ETA 2824-2 movement effectively meets the COSC specifications. This automatic movement driving the Moonphase makes it less pricey as compared to the other Chronometers. When adorning this Moonphase watch, you do not have to worry about its power reserve as it offers an exceptional backup of 38 hours.
The strap of Maurice Lacroix Moonphase is a black calfskin strap bejeweled with an alligator/crocodile leather textured imprint. In addition, to provide it with a striking look, the strap is black thread stitched for achieving a perfect match and is fastened by a lovely brushed & polished stainless steel deployment buckle.
No doubt, today Maurice Lacroix watches are counted among the most sought-after ones. This great accomplishment has been achieved due to its continuous efforts and quest for designing luxury Maurice Lacroix timepieces with high-quality standards. Moreover, Maurice Lacroix has been able to stand out because of its outstanding innovations and amazing designs that are being offered at affordable prices.