For more than 100 years, Mido has amazed both men and women with their robust, technologically advanced and elegant timepieces. From the stunning Sydney Harbor Bridge to the mighty Eiffel Tower to the magnificent Colosseum of Rome, world-famous architectures have inspired the models of this Swiss brand.
Owned by Swatch Group and founded by George G. Schaeren, this leading brand is known for the cutting-edge features it offers, ranging from water resistance to anti-magnetism, precision and more. It is here to make its presence felt, whether you wish to explore the oceans with a trusted timekeeper or you intend to be the life of every party.
New MIDO Watches
History of Mido Watches
Mido, currently a member of the esteemed Swatch Group, was founded in 1918, and is a watch brand that is famously inspired by top architectural wonders in the world. George G. Schaeren, the heart and soul of Mido, helped the brand to stand out with its art deco style designs, and his legacy is evident even after a 100 years.
The first women’s range of watches was launched by the brand in 1920, and they stole the limelight with trendy straps and color-enameled cases. Their widely known Multifort design was introduced in 1934, and boasted of automatic self-winding movement. Features like water resistance, shock resistance and anti-magnetism made this model an instant hit. Timepieces with unbreakable mainsprings were also brought forth in that year.
Mido was the first to create a central-read chronograph in 1945, and impressed the world with the top winding mechanism in 1954. The year 1967 witnessed the brand achieve another major milestone, when they launched the slimmest watches for ladies.
The Mido World Timer deserves special mention as it revolutionized the way one could check time anywhere in the world. Introduced in the nineties, this timer can easily show the local time whenever you press the crown after bringing the city in question to the 12 o’clock position. Today, with headquarters in Le Locle, in Switzerland, Mido is recognized as a leading manufacturer of certified chronometers.
Characteristics of Mido Watches
Mido is a brand that combines technical innovation with precision and aesthetic values in the right proportions, to design exclusive timepieces. They come in elegant hues and robust makes. Premium materials are used in designing every model, to make the shapes and textures harmonious yet eye-catching.
Their classy Baroncelli watches are crafted as an ode to famous monuments with classical architecture. Their traditional and timeless looks make a unique statement at both formal and casual occasions.
Belluna watches by this brand are known for their soft curves and detailing, and are inspired by the Royal Albert Hall in London. The Multifort designs on the other hand, are an epitome of strength and durability, and based on the Sydney Harbor Bridge. For those looking for iconic timepieces that can be passed on as heirlooms, the Commander watches by Mido are peerless. The world-famous Eiffel Tower inspires their craftsmanship, making these models memorable since 1959.
The Ocean Star collection is perfect for those adventurers who yearn to know about the mysterious depths of the seas. With the Gibraltar Lighthouse as their inspiration, the watches are robust, have clean and easy to read dials, and hands that glow in the dark. In other words, they are crafted to last tough conditions and ensure readability in all lights.
Mido offers the Rainflower collection for contemporary women who are independent, strong and yet graceful. The unique lotus shape of the ArtScience Museum in Singapore is the driving force behind these elegant timepieces. And this is easily evident in the subtle patterns on the dials. Gentle and rounded lines as well as soft tones make this collection truly impressive.
Inspired by the legendary Colosseum of Rome, the All Dial collection is also worthy of attention. It brings you watches with dials that feature subtle layering, clear English numbers and solid hands for a modern and classy look.
The variety in terms of the metal, leather and fabric used infuses Mido watches with an exclusivity that can gain admiration wherever you go.
Top Mido Watch Models
Here are some popular Mido watch models that appeal with their aesthetics, durability, accuracy and efficiency.
The M026.608.37.051.00 model is a sturdy black timepiece that makes an instant impression with its large 43.5mm case and clear hour and minute markers. Luminous hands and indices add to the convenience, letting you read the time in low light situations. Water-resistant up to 600m, this timepiece is truly the best friend of passionate divers. The sapphire glass is resistant to scratches and is non-reflective in nature. The rubber strap lasts long and weathers tough conditions. Casual attires like denims, shorts and tees can be easily paired with this watch.
Equipped with a classy silver bracelet and matching case, M026.608.11.041.00 is a technologically advanced watch. The deep blue dial reminds you of the ocean’s depths and is perfectly complemented by water resistance up to 600m. Clear number indicators on the bezel along with neat luminous indices ensure easy viewing of time. The hands are trendy, luminous and masculine. And the automatic movement is efficiently flawless.
The brand’s M026.830.11.041.00 model is reminiscent of the famous diving timepieces from the 60s. This timepiece is water resistant up to 200m and has caliber 80 automatic movement. The stainless steel bracelet is elegant and tightly linked, contrasting the beautiful blue dial. Reading the time is made easy with the help of big and clean numbers and neat indices. The day and date window is at 3 o’clock, for added convenience. This classy watch can be paired effortlessly with formal shirts or suits.
You can also go for the M026.830.11.051.00, which is resistant to water for up to 200m. This bold timepiece combines an intense black dial with brilliant silver metal bracelet. The numbers indicating minutes on the bezel are crystal clear and big enough for reading in all situations. The luminous hands are also designed keeping low light scenarios in mind. Precise movement and a day and date window at 3 o’clock add to the functional and aesthetic values of this timepiece.