Living up to its acclaimed standard of being the true modern icon, the AP Royal Oak has bedazzled hundreds and thousands of people by working its magic upon them. Audemars Piguet set itself apart from the crowd ever since its advent and Audemars Piguet continues to do so despite all the years that have passed by.
History of Audemars Piguet Royal Oak
As the watch enthusiasts are well aware, the 1970s were filled with ups and downs for the Swiss watch industry. This crisis occurred in the first place because of the Japenese and the precision with which they made watches. Their watches were cheaper and better than anywhere else in the world and this led to a drop in the sales of their Swiss contemporary. It rendered the latter in a head-scratching state because of the financial distress they were suffering.
Similar was the situation of Audemars Piguet and they had to bring about a change which would catch the onlookers by a surprise because now was the time they did it otherwise their name was bound to vanish of the history. After thoroughly researching the niches of the market that needed to be filled, the Italian watch industry was where the brand decided to launch into. Thus, the brand decided to confer this responsibility of making a watch which would disrupt the industry to Mr Gerald Genta.
The design was wonderful and it came to be known as the Audemars Piguet Royal Oak. The contemporary Royal Oak watches reflect the original watch in one or the other way. The original Audemars Piguet watch was 7mm thick but it was still acclaimed as a large watch because of its 39mm case. However, the most eye-catching feature of the watch was that its bracelet which complex yet beautiful and it goes without saying that it is still used in the Audemars Piguet Royal Oaks made today. The movement of the Audemars Piguet watch was calibre 2121 – this movement is rather simple because it just involves a two hand movement along with a date function. Well, this movement was something new in the time where people were reluctant to experiment with a novelty – it was studded with an anti-shock system which well people would have needed in the future, anyway.
We are sure there must be a little thought bugging you all as to how did the watch come about to be known as Audemars Piguet Royal Oak – it was inspired from the eight British Royal Navy vessels which were known by the same name.
The Audemars Piguet Royal Oak watch was introduced to the world in the year 1972. Unlike what the brand had expected, the brand fetched a lot of criticism and the people thought that it was time that Audemars Piguet should bid adieu to the world. The first and foremost criticism was that the Audemars Piguet watch was priced too high for a quality watch. People were of the view that the watch was in contradiction with the image of the brand – thus, a few did not receive it very well.
On the other hand, a few watch enthusiasts rated the Audemars Piguet watch very highly and that is exactly what the brand was looking for. With the appreciation of these people, the watch did turn out to be the groundbreaking symbol for AP. Since the AP Royal Oak did see a few crests and troughs through its journey – but it did become the best selling collection. Thus, it motivated the brand to introduce newer changes and complications to the brand. Thereby, Audemars Piguet introduced a chronograph watch and began using newer material like leather and rubber straps.
With the Audemars Piguet Royal Oak chronograph being a success and the completion of 20 strong years – Audemars Piguet decided to bring about an overhaul once again. This time the change was targetted to entice the younger generation towards the brand. Thus, with this ambition it was sure for AP to succeed; however, at first this AP watch was not very well received either but as the time passed and people began to come to terms with the changes and complications – they understood what a wonderment the watch was. The newer Audemars Piguet watch was bold and raw and its dial was 42mm. The size was considered to be huge in the year 1993 and this guided the people to name the watch as a beast.
Royal Oak stood by Audemars Piguet through thick and thin, and the love between them grew through the years. From the 39mm watch that it was to the ravishing 42mm Audemars Piguet rose gold watch that it turned out to be – the journey was amazing. The best thing that we find about this Audemars Piguet watch is that it is here to cater to the needs of all and does not leave out any age group but we all know that is not the only reason for people’s admiration. Yes, we are sure that Audemars Piguet is not going to go out of fashion anytime soon because of how well engraved its name is in the watch industry – however, the only thing we are not sure of is how is it that Audemars Piguet is going to surprise us with another change in their most loved watch.