Tissot, the innovative watch brand that rose in the mid-19th century has its presence felt across 160 countries, which is unparallel to any other Swiss watch company. Since its beginning in 1853, the Tissot company is headquartered in its hometown Le Locle in the Swiss Jura Mountains thus sticking its Swiss identity at its very core.
History of Tissot
Tissot is a Swiss watch manufacturer of the Swatch Group and is located in Le Locle in the canton of Neuchatel. On July 1st, 1853, Charles-Félicien Tissot (a fitter of gold cases) along with his son Charles-Emile Tissot (a watchmaker) laid down its foundations. Tissot's previous timepieces mainly focussed on pocket watches, luxurious pendant watches or complication watches. At that time these were mainly destined for the United States and Russian markets. Later in 1883, the company was overtaken by his son, Charles Emile. And in 1915, being prompted by his son Paul, Charles Emile ventured into the business of wristwatch manufacturing. It was by 1920 that the company was successful in firmly footing itself in this new venture. And this marked the Tissot's entry in the market of wrist watches. In the 1980s and 1990s, it gained an outstanding popularity with its introduction series of fashionable wristwatches whose cases were made of unusual materials such as granite and wood.
It revolutionized the era of the late 1800s by hitting the market with its back to back innovations. It introduced the first mass-produced pocket watch as well as the first pocket watch with two time zones in 1853. Again in 1929–30 it introduced the first anti-magnetic watch.
Now came the time when the Tissot's were ready to hit the Russian markets as well. In a bid to accomplish this Charles-Emile Tissot left for Russia in 1858. Finally, his voyage proved to be a boon as he was successful in selling their Savon Nette pocket watches across the Russian Empire. Tissot has been a member of The Swatch Group Ltd. since 1983 which is the largest watch producer and distributor in the world. Until today, Le Locle, Switzerland remains to be a home for Tissot, preserving its Swissness at its heart. This is something that made the brand a distinguished one as compared to its other counterparts.
Throughout their history, Tissot has served as an official timing partner for a multitude of major sports including MotoGP, Ice Hockey, Cycling, the International Basketball Federation (FIBA) the Fencing World Championships. And eventually, Tissot has been the Official Timekeeper meaning that Tissot has the privilege and the responsibility of actually timing each of these sports.
In 1999, Tissot released the world’s first touchscreen watch, the Tissot T Touch. The Tissot smartwatch containing this technology have touch-sensitive sapphire crystals to control various functions like compasses, barometer, altimeter, and thermometer.
The features specific to various sports are also available, like timers for racing splits, regattas, diving, and a tide indicator for sailing or surfing. Due to these Tissot sport specific customizations, a contestant from any sport can select a Tissot T Touch whichever is suitable to them. The latest models in the Tissot Touch series include The Tissot T Touch Expert Solar and T-Touch Lady Solar which holds 25 functions. With the Tissot T-Touch family extension, classically innovative pieces like the Tissot T-Complication Squelette, and classic dress watches like Tissot Le Locle Automatic, the future of Tissot looks very bright for many upcoming centuries.
Collection From Tissot’s Brochure
Tissot watches are available in several technical variations, including various models with both automatic as well as with quartz movement, and also with solar cells as the power source. Most models are offered in distinct designs, ranging from with a case in stainless steel, gold, titanium, platinum or combinations of several metals, with differently designed dials and various types of bracelets.
Today the Tissot collection is categorized into the seven product ranges, which have been mentioned below:
The Tissot Touch Collection include the multifunction tactical watches, having the functions such as chronograph, altimeter, compass, alarm, thermometer, barometer, date and time can be accessed by touching the sensor-equipped sapphire watch glass.
The T-Sport range from Tissot sport watch and Tissot diver watches. Within the range are famous and loved collections such as the Tissot PRS 516, V8, Tissot Seastar 1000, Tissot T Race and many more. This collection exclusively comprises of Tissot watches for men, but there are also a few sporty Tissot ladies watches available as well.
Apart from Tissot mens watches, the Tissot T-Lady range is where we will find some of the most iconic Tissot women watches. Few of the most popular ones being- the Flamingo, Lovely, Generosi-T and Cera collections. Some Tissot women watches models are even equipped with real diamonds and mother of pearl dials.
The T-Classic range comprises of mostly classical, discreet and timeless designs. It is the home for the Luxury, Bridgeport, Couturier and Tradition collections. Even the models such as the highly admired T-Complication Squelette is included in this rage, which makes it very versatile.
The Tissot Heritage range includes the refurbished editions of watches which are inspired from the Tissot's vintage collections. These were launched on the occasion of the 150th anniversary of the company in 2003. You can today find the Heritage Navigator and Tissot Visodate as one of the absolute bestselling Tissot automatic watches.
While sticking to its heritage. Tissot still makes pocket watches, like when they started out in 1853. The Tissot pocket watches are not only validation of the fine craftsmanship of the brand but also of its expertise. The collections comprise of the Lepine, Savonnette and the very special Musical Seasons pocket watches, that can play music via mechanical parts.
The Tissot T Gold range exclusively houses all gold watches from Tissot. It is a vast collection that keeps on updating each year. Some of the latest and most elegant timepieces in this Tissot gold watches are the new 18 kt Gold Vintage collection, available in both men's and ladies' versions.
The Tissot watches have been very true to its signature line, “Innovators by Tradition”. They have been continuously exhibiting their commitment to innovation and technological advancements. And their never-ending quest for pushing their limits is something that is driving them towards the excellence.