Rado

Rado Watches

Since its debut, Rado Watch Company has truly held on to its commitment to innovations, an initiative that has fascinated a lot of watch lovers worldwide. The Swiss luxury Company was founded in 1917 but didn’t release its wristwatches until the 1950s. In 1962, a scratchproof watch was introduced in the rising references of Rado watches.

This was a groundbreaking achievement for the brand and in the years that followed came more hi-tech developments. During Baselworld 2019, Rado released Captain Cook automatic which honors an original model of the ‘60s. Although it was made of modern materials, the traditional design of the watch, like the slim casing and rotatable bezel, was retained.

New Rado Watches

Rado Diamaster R14068026
Rado
Diamaster
R14068026

Diamaster Automatic Silver Dial Ceramic Men's Watch

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¥317,459 (tax incl.)
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Rado Diamaster R14053206
Rado
Diamaster
R14053206

Diamaster Automatic Blue Dial Ceramic Men's Watch

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¥405,551 (tax incl.)
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Rado True R27056152
Rado
True
R27056152

True Automatic Black Dial Men's Watch

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¥255,910 (tax incl.)
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Rado True Thinline R27083202
Rado
True Thinline
R27083202

True Thinline Automatic Blue Dial Ceramic Unisex Watch

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¥348,700
¥336,401 (tax incl.)
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4% OFF
Rado Coupole R22862044
Rado
Coupole
R22862044

Coupole Classic Automatic Silver Dial Ladies Watch

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¥173,800
¥119,900 (tax incl.)
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31% OFF
Rado Coupole R22879025
Rado
Coupole
R22879025

Coupole Classic Automatic Silver Dial Men's Watch

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¥249,379 (tax incl.)
New
Rado Coupole R22860024
Rado
Coupole
R22860024

Coupole Classic Automatic Silver Dial Men's Watch

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¥203,860 (tax incl.)
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Rado Coupole R22862024
Rado
Coupole
R22862024

Coupole Automatic Silver Dial Stainless Steel Ladies Watch

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¥157,300
¥119,900 (tax incl.)
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24% OFF
Rado Coupole R22865765
Rado
Coupole
R22865765

Coupole Classic Automatic Diamonds Champagne Dial Ladies Watch

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¥231,000
¥159,900 (tax incl.)
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31% OFF
Rado Hyperchrome R32500305
Rado
Hyperchrome
R32500305

Hyperchrome Captain Cook Automatic Brown Dial Men's Watch

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¥249,900 (tax incl.)
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Rado True R27242712
Rado
True
R27242712

True Automatic Diamonds Black Dial Ladies Watch

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¥294,766 (tax incl.)
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Rado Coupole R22862043
Rado
Coupole
R22862043

Coupole Classic Automatic Silver Dial Ladies Watch

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¥119,900 (tax incl.)
New
Rado Hyperchrome R32256012
Rado
Hyperchrome
R32256012

Hyperchrome Automatic Silver Dial Men's Watch

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¥286,000
¥239,900 (tax incl.)
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16% OFF
Rado Diamaster R14026205
Rado
Diamaster
R14026205

Diamaster Automatic Blue Dial Ladies Watch

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¥194,900 (tax incl.)
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Rado Centrix R30183712
Rado
Centrix
R30183712

Centrix Automatic Diamonds Black Dial Ladies Watch

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¥329,646 (tax incl.)
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Rado Hyperchrome R32091213
Rado
Hyperchrome
R32091213

Hyperchrome Automatic Blue Dial Ladies Watch

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¥174,900 (tax incl.)
New
Rado Hyperchrome R32087902
Rado
Hyperchrome
R32087902

Hyperchrome Automatic Mother Of Pearl Diamond Dial Ladies Watch

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¥274,900 (tax incl.)
New
Rado Coupole R22862722
Rado
Coupole
R22862722

Coupole Automatic White Dial Ladies Watch

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¥184,900 (tax incl.)
New
Rado Diamaster R14050103
Rado
Diamaster
R14050103

Diamaster Automatic Silver Dial Ladies Watch

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¥189,900 (tax incl.)
New
Rado Hyperchrome R32258702
Rado
Hyperchrome
R32258702

Hyperchrome Automatic White Dial Diamond Ladies Watch

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¥299,900 (tax incl.)
New
Rado Hyperchrome R32482152
Rado
Hyperchrome
R32482152

Hyperchrome Automatic Black Dial Ceramic Ladies Watch

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¥869,900 (tax incl.)
New
Rado Hyperchrome R32167152
Rado
Hyperchrome
R32167152

Hyperchrome Automatic Black Dial Men's Watch

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¥294,900 (tax incl.)
New
Rado Coupole R22865115
Rado
Coupole
R22865115

Coupole Classic Automatic Champagne Dial Ladies Watch

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¥195,185 (tax incl.)
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Rado Integral R20613712
Rado
Integral
R20613712

Integral Diamonds Quartz Black Dial Black Ladies Watch

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¥338,320 (tax incl.)
New
Rado Original R12995203
Rado
Original
R12995203

Original Automatic Blue Dial Stainless Steel Men's Watch

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¥299,900 (tax incl.)
New

The history of Rado watches

Since in the beginning, Rado Watch Company has been a true believer that all imagined can be realistically made. The watchmaker was founded in 1917 by three brothers- Ernst, Fritz, and Werner Schlup as the Schlup & Co watchmaking factory. Though it was in the industry of watchmaking, the brand was producing watch movements for other brands. During its 40th anniversary, Schlup & Co felt it needed to do more and in that year, 1957, it released the lineup of Golden Horse. For a distinctive look from its previous line of work, the brand rebranded its name to Rado Watches Co. Ltd. In the year that followed, 1958, Rado Green Horse marked its appearance to the public as one of the brand’s waterproofed watches. This was one of the major breakthroughs which marked the brand’s international appearances in over 61 countries.

The 1960s was a remarkable and historical moment for Rado. In 1962, the Swiss watchmaker introduced the Diastar 1 watch which became a star in the watchmaking industry with its robustness. In fact, the timepiece became the first scratchproof watch in the globe. The brand came up with the idea to meet the demands by watch enthusiasts for a sturdy, comfortable, and exclusive watch.

During the time of the quartz crisis in 1970/ 80, Rado introduced updates of the Diastar watch in gold-plating. The watchmaker also introduced a new series, Rado Diastar 67, which features a remarkable architecture with an edge-to-edge metalized sapphire crystal. In the mid-1980s, Rado watches were on the rise of robustness, featuring not only the scratch-resistant crystal but hi-tech scratchproof ceramic bracelets. This was a great achievement for the brand which continued boldly in the 1990s with the Rado Ceramica watch.

In 1967, Rado Watches Company created a multipurpose Planning watch which has an elongated case to harbor a dial-like panel for the perpetual calendar.

Now focused on robustness and exclusivity, in 1981 Rado Watches Company introduced the Anatom watch with a curved ergonomic design. To firm its luxury reputation which was now scaling, the squared dial of the Anatom sparkled with a golden brilliance of diamond indexes.

At the beginning of the 21st century, Rado marked the timeline by honoring the women using the Esenza watch which has an oval case and straight strap. The watch received a warm reception from its wearers who regarded it wholly and harmoniously feminine. In 2013, the watch collection received an upgraded Esenza Ceramic Touch which utilizes the contemporary touch technology on its ceramic monobloc case. This was a remarkable accomplishment which ensured the enthusiasts of Rado tradition and smartwatches were served right.

Following the success attached to the collection of its scratchproof technique, Rado Company recreated an updated version of the original Diastar 1. Its creators didn’t want it to look old-fashioned, thus combined the old design with new techniques. At the time, it was in 2011. To ensure those desiring for a new taste from the prestigious brand had it, Rado also introduced the True Thinline collection which redesigned the classic watches with its characteristic ceramic tradition and ultra-thinness. To achieve its less than 5mm thickness, the brand utilizes a very high level of expertise in the construction and assembling.

The technology used on the Thinline in 2011 was reaffirmed on the Hyperchrome series in 2012. Dissimilar to the other ceramic Rado watches which have a stainless steel case construction, the two timepieces have a monobloc one. In 2014, the Switzerland-based watchmaker created an update of the Hyperchrome which combines its previous makeup with the novel touch technology. As a travel timepiece, the crownless watch has a second time-zone dial at six o’clock which is set within seconds while on international borders. In 2016, another upgrade of the watch, Hyperchrome Ultra Light, debuted with three of the lightest materials- silicon nitride, ceramic, and titanium. Crafted with anodized aluminum movement, the Rado timepiece has an overall weight of 56 grams.

In 2017, Rado Watches Company was marking its centenary in the watchmaking industry. To celebrate the day with its esteemed consumers, the watch manufacturer re-launched the Ceramica series with a contemporary new appeal. Alongside its hi-tech ceramic case, the watch featured an automatic movement for the first time. This was a revolutionary breakthrough that opened up a new era of innovativeness for the brand. In 2018, for instance, Rado created its first rose gold model which has a combination of the automation, monobloc case, and the slim technique.

Still on its 100th anniversary, Rado also commemorated its initial origin and created a new collection of Captain Cook. The watch’s design borrows a lot from the original 1962 watch, including the turning bezel and the classical sword and arrow-shaped hands. At its caseback, the self-winding watch has an artistic aquatic engraving of three dancing seahorses and three stars which I assume are starfishes. For more about Rado watches, check out the various collections below which encompass both the vintage and the new releases from the prestigious Swiss brand.







   
           
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