Fossil is a Texas-based global wristwatch and accessories brand known for its American creativeness and ingenuity. It creates quality, fashionable watches that are both fun and reachable.
Fossil’s wristwatch portfolio is traditionally comprised of analogue, digital and smart watches. The well-established brand traditionally offers various types of analogue timepieces in the Sports, Rugged, Dress, and Everyday wear segments. In the smartwatch category, Fossil offers timepieces with analogue hybrid or Touch screen display. As an important player in wearable technology, the company has also extended its outstanding achievements in the manufacturing of smart watches to major fashion houses.
The brand has been known for its consistent ability to lead the market with innovative use of materials and designs. Headquartered at Richardson in Texas (USA), Fossil has subsidiaries in Europe and Asia. A major chunk of Fossil branded fashion watches are manufactured in the company’s production facilities in the Far East. Some of its upscale timepieces are produced in Switzerland.
When it comes to the brand positioning, Fossil fits in the affordable fashion segment. Fossil is a youth-oriented fashion watch brand with a large number of followers from all over the world. For the same reason, it has to maintain a vast selection of timepieces in ladies, gents and unisex category.
New Fossil Watches
History of Fossil Watches
Founded by American entrepreneur Tom Kartsotis in 1984, Fossil Group, Inc. started its business by importing and marketing low-cost fashion watches made in the Far East. Subsequently, the company began to design, develop and manufacture watches. Inspired by the remarkable success of Fossil brand of timepieces, leather goods and fashion accessories, Kartsotis decided to expand his business empire.
In 2001, he acquired historic Swiss watch brand Zodiac, which encouraged the company to extend its presence to Switzerland. Fossil Group also acquired Michele Watch in 2004, global retail chain Watch Station in 2007 and Skagen Designs in 2012.
As on date, the watchmaking and fashion accessories conglomerate based in Texas in USA has its own brands like Fossil, Relic, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac Watches. The company also manufactures licensed timepieces for several major fashion houses.
Types of Fossil Watch
(1) Fossil Analogue Watches
For men, Fossil offers analogue watch models like Airlift, ARC-03, Bronson, Bannon, Big Tic, Brox, Coachman, Copeland, Dean, DF-01, Evanston, Everett, FB-01, FB-02, FB-03, FB-Adventure, FB-GMT, Fenmore, Garrett, Grant, Latitude, Machine, Minimalist, Nate, Neutra, Pilot, The Archival, Townsman, Wilkin and Windfield.
Among the above collections, the smallest is the Archival three hand quartz model with a 38mm case. In the medium size category, timepieces with 40mm and 42mm diameter are always discovered. In the large case segment, the brand offers a wide range of models featuring diameter of 44mm and above. In this series, models like Bronson quartz chronograph and the Bronson Twist feature massive 50mm diameter cases.
A considerable number of analogue Fossil wristwatches for men are equipped with quartz movements. This segment includes a wide range of chronographs, three-hand models with or with-out date, GMT watches, and multifunction timepieces featuring full calendar or 24-hour display.
In the mechanical category, the collections such as FB-01, Townsman, Bronson, Neutra and Grant offer automatic models with or without date. These timepieces usually feature open-worked dials allowing the view of mechanical movements from front side.
The brand also offers a wide range of fashion watches for women. Fossil’s important analogue wristwatch models for ladies are Ashtyn, Big Tic, Carlie, FB-01, Gabby, Georgia, Gwen, Jacqueline, Kalya, Lyric, Monroe, Original Boyfriend, Raquel, Riley, Rye, Sadie, Scarlette, Stella, Tailor, Tillie, Vale, Virginia and Weslee.
Fossil offers automatic, quartz and solar-powered models in its fashionable ladies’ analogue families. This range typically includes time-only, time with date and multifunction watches. Made of steel, they are available with different case shapes like cushion, round, rectangular and square.
The case size of Fossil’s feminine range is available in three segments: Small, Medium and Large. The case dimensions in the small segment are 26mm, 28mm and 29mm. In this medium sector, widely used sizes are 34mm, 35mm and 36mm. The large size models typically feature case diameter of 38mm and above.
The notable unisex wristwatches from the brand are the Pride Minimalist and the Space Jam Bugs Bunny limited editions. Fossil also offers couple watch sets.
(2) Fossil Digital Watches
Fossil offers a small selection of digital watches. These Retro-digital model features a retro TV screen style and illuminated LED display with multiple functions like time, chronograph and dual-time zone. Made of stainless steel and water resistance to 50 meters, these watches are available in silver, black, gold-toned and smoked color versions. Fossil also offers digital watches with round case, for example the Everett Solar-powered multifunction LED watch.
(3) Fossil Smartwatches
Being a key player in the wearable device technology, Fossil maintains a great portfolio of smart watches. These timepieces are ideal for people who love to enhance their active and fashionable lifestyle with modern technology. Comprising of hybrid and touch-screen models, Fossil’s smartwatch segment employs the most recent advancements in this field.
Fossil’s touch screen smart watches are typically powered by Wear OS by Google and compatible with popular smartphone operating systems like Android™ and iOS. They are provided with plenty of functions that are suitable for our daily life, including health-monitoring. The features and functions may vary depending upon the generation and the version of OS/application software platforms used. Presently, the brand offers touch-screen watches in Gen4, Gen5 and Gen6 families.
Fossil’s Hybrid smart watches typically incorporate a proprietary operating system. In the Fossil Hybrid, you will find a brilliant integration of analogue watch and smartwatch features.
The key feature of Fossil smart watches is their traditional case design. In the manufacture of case, the brand uses stainless steel instead of synthetic materials. Moreover, it capitalizes the designs of its existing analogue watch models to integrate the wearable smart technology. For example, they boast exteriors designed after the brand’s best-selling analogue watch models like Garrett, Neutra and Carlyle.
In conclusion, we are highlighting some distinctive attributes of Fossil branded fashion watches.
Usually, fashion brands do not follow principles of traditionalist. They need to chase behind ever changing designs and genres. Moreover, there is always a tendency among them to create trendy and youthful timepieces to go in harmony with certain clothing styles.
In terms of case size, Fossil maintains an impressive selection of wristwatches. You can discover several discreet, feminine watches with diameters starting from 26mm. On the other side, there are several bold-sized masculine timepieces in the 44mm to 50mm diameter range. This impressive lineup supports the brand to serve a diverse spectrum of customers.
A fashion watch should be able to complement the attire of its wearer. Similarly, Fashion brand of Fossil creates different types of timepieces for every style. In addition to various sizes and shapes, Fossil offers a great choice of case finishing techniques. Depending upon the style, the customers may prefer silver, gold-toned, bi-color, Smoked, Black IP coated variants.
Fossil timepieces typically maintain good water-resistance ratings. In the sports and tool categories, you can find a great selection of robust and versatile watches. Boasting bold dimensions, they usually have water resistances ranging from 50m to 100m. For dress and daily wear use, the brand offers timepieces with waterproofness ranging from 30 to 50 meters. The Fossil smart watches usually have 30 meter water resistance.
Fossil timepieces typically feature metal bracelets, leather straps or silicone wristbands. The brand keeps the prices in affordable range to serve a massive customer base.